Cannes Lions

HP XW9440 BUSINESS WORKSTATION

LEO BURNETT/ARC WORLDWIDE SINGAPORE, Singapore / HEWLET-PACKARD / 2008

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The objective of the campaign was to help HP create a brand presence in the Asia Pacific region through the HP xw9400 Business Workstation.

The thrust of the message was targeted at the creative professionals in the film and animation industry, inviting them to showcase their latent creativity by playing the role of director.The result was ‘ Toyrama ', an interactive website designed to motivate participants to create their very own animated short films for submission.

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