Cannes Lions

Be the Master of Payments

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2016

Film

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Description

The old "Master" with his apprentice arrives at an old town for grocery shopping. Grabbing everybody’s attention the master uses his superpowers to move stuffs into the cart which the ap-prentice is carrying. But when it comes down to checking out the goods, his supernatural power doesn’t seem to work anymore. Looking embarrassed and puzzled, it’s show time for the ap-prentice. He simply uses Samsung Pay to make a payment. The real “Master” has arrived.

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