The structure of animals’ eyes and the way that they see things are different. Fish, insects, and mammals have their own unique viewing system depending on their living environment and evolutionary process. We created the calendar with the concept of “What would the world look like in wild sight?” that shows different perspectives of various animals.

Applying an edutainment approach, we increased the corporate image of our client while providing better understanding of the natural world.

We matched the typography of the numbers in each month with how featured animals see the numbers.

The project contributed greatly to the company’s image since it introduced a unique calendar which only zoo can offer.