Cannes Lions
180HEARTBEATS, Warsaw / SAMSUNG / 2008
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Getting the message about new LCD monitors to graphic professionals is difficult. They can smell advertising bullshit from a mile. Thus we came up with the idea that “Samsung is not making monitors for accountants”, who are the least demanding users of computer monitors and the most dreaded colleagues of graphic designers. Viral marketing was used to support the campaign. The accountant designing for a hobby was brought up to life on a blog site www.dobrerady.info
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