We have crafted a framework based off traditional marketing concepts to allow a clearer understanding of key metrics and results. We customized the consumer-shopping funnel to encompass post-purchase metrics and aligned KPIs back to each level. Everything that happens in the space is measured, and mapped back to the funnel. Each metrics’ value to the brand is calculated and using historical results, we are able to quantify the overall value of Samsung 837 to the brand and the return on investment. Given that Samsung 837 launched as an “unretail” experience and has limited sales options this is a critical aspect in being able to assess the impact of the space.

All of our in-space data points – camera, device interactions, participation, customer care and sales are aggregated to create an holistic picture of the in-space experience and then overlaid with insights from other channels – earned and paid media, social and research. We work with partners to oversee data capture and aggregate from multiple sources into a master database, which forms the foundation of all our reporting and insights. Any new interactive or programming is scoped in advance to ensure we are tracking the metrics that will shed light on performance through the lens of the objectives.

We work closely with the client to ensure a clear understanding of program objectives and company goals. We prioritize spending time on site to gather contextual information on day-to-day performance. Targets are set based on program goals, historical performance and environmental factors. Key learnings are documented and implemented in future programming and engagement planning. A reporting cadence is in place to ensure we are able to provide daily performance updates as well as deeper dive at regular intervals to understand why things are happening.

The adapted version of the purchase funnel is an integral part of our reporting and showcases the value of each metric in creating an holistic picture of Samsung 837’s performance.

Visitors – 790K+

Events held – 740+

NPS – 69

Brand Opinion – 90%

3.9M Device Engagements = $18.9M

Sales Impact - $871K