Cannes Lions

CHRISTMAS - NO FILTER MAKE UP

DENTSU BRAZIL, Sao Paulo / CANON / 2019

Film

Overview

Entries

Credits

Overview

Background

The term “no filter”, when applied in a phrase like “see the world with no filters” has the same meaning as seeing the world with no prejudice.

Execution

The video shows a young model looking at the câmera while cleaning off her make up. Little by little, this invites the audience to look at her with no filters. At the end, we finally get to see her the way she really is: a young and happy model with vitiligo, a skin condition that makes her skin look different from the others.

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