The Concept Lounge exceeded all KPIs set and is the best performing community site ever launched by Nokia globally. We exceeded the target of posted ideas by1300% with 33% of all visitors registering to leave a posting or to vote on an idea. Total participation rate exceeded targets by 20% (=450 000 visitors). Weexceeded the amount of consumer-to-Nokia interaction on website: i.e. % of visitors give input to Nokia in one format or another by 1000%. Visitors spent from7-37 minutes on the site. The site itself was covered in numerous newspapers and on over 7.000 blogsites.