Cannes Lions
THESE DAYS, Antwerp / NOKIA / 2006
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To be true to Nokia's baseline 'Connecting People', once a year we ask members of Club Nokia to support a good cause. This year we chose Child Focus (taking care of abused & missing children). On the 'Helping Hands' site visitors could lend a hand by swinging a kid from left to right and giving him a joyful moment (symbolising the fact that children deserve a careless youth) and leaving personal messages. We collected 15,000 euros and thousands of people left heart warming messages.
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