Cannes Lions

MOBILE PHONE GAMING

GREY DIRECT, Helsinki / NOKIA / 2004

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Brief: to build a net presence for N-Gage game deck launch. Target: to build a net presence for N-Gage game deck launch; to introduce N-Gage game deck, mobile playing and available games for it; to lead a keen and enthusiastic player on the n-gage.com website. Target group: both men and women 16-30 years old, and 16-34 games enthusiasts.

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