Cannes Lions
GREY DIRECT, Helsinki / NOKIA / 2004
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Description
Brief: to build a net presence for N-Gage game deck launch. Target: to build a net presence for N-Gage game deck launch; to introduce N-Gage game deck, mobile playing and available games for it; to lead a keen and enthusiastic player on the n-gage.com website. Target group: both men and women 16-30 years old, and 16-34 games enthusiasts.
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