Cannes Lions
GREAT WORKS, Stockholm / SAMSUNG / 2015
Overview
Entries
Credits
Execution
Enter the gates of Coliseum and get surrounded by a full blown battle. By pairing your smartphone or tablet with your computer, you are able to extend your computer's screen and explore 180 degrees of the Coliseum and unlock the hidden events. Take part of all the action around you such as flying spears, combating gladiators, prancing horses and even a guy with a foam hand.
Outcome
This niched campaign successfully reached the tech-savvy early adopters in the Nordic countries. The campaign was awarded Site of the Day by The FWA and highly recognised by Google Creative Sandbox.
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