[Brief] This special site features the 5/8-inch-thin Cyber-Shot DSC-T7. It aimed at changing the modality of the digital camera, that is, from ‘Carrying around‘ to ‘Getting on‘. So, this site has been created with the focus on such a new characteristic.[Rationale] Although the product specifications are explained on the other page of SONY’s site, those pages focus only on the functional capabilities. Therefore, on this site we described the vision and the characteristics and the implications given to the users by ‘Getting on’it. Furthermore we aimed at arousing visitors’ interests at DSC-T7 and motivate their desire for purchase.[Target] The main target is women in their 20s and 30s who are sensitive about their styles.