Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2012
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As the 2011 NBA lockout came to an end, we wanted to help the announcers warm-up for the season. Using Google+ Hangouts and YouTube, they were able to watch and comment on some of the finest basketball the Internet had to offer. The Hangouts were recorded and aired as television commercials and Internet films during the first games of the season.
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