Cannes Lions
TYO INTERACTIVE DESIGN, Tokyo / NTT / 2004
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An information technology provider, NTT Data has developed a unique advertising communication model by networking key personal media whose opinions are quite influential on the Internet. Development of an original online tool which can network blog and its like kind media hosted by opinion leaders in four areas of considerable proximity to their corporate activity domains (Education, Information Technology, Community Art and Culture) was aimed to generate a word of mouth among their core target users which are identified as business professionals with deep interests in IT.
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