Cannes Lions

Solar Pop-up card

HAKUHODO, Osaka / PANASONIC / 2016

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Overview

Entries

Credits

OVERVIEW

Description

They need to bring this card under the sun to watch and read content that imply "Sunlight is important to read."

Execution

We sent out media all over the world who might find the solar eclipse filming event interesting.

Outcome

32,000 persons watched the live event via USTREAM.

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