Cannes Lions
TOUCH ME WUNDERMAN, Lisbon / DANONE / 2006
Overview
Entries
Credits
Description
Actimel launched a campaign based on consumer testimonials. TV spots, banners and outdoors invited the target audience to the website, where they could leave their written testimonial and photo. The best testimonials, selected in a back office structure, were published on the website and broadcasted on TV.
Similar Campaigns
12 items