Cannes Lions

Acts of Kindness

CNN INTERNATIONAL COMMERCIAL, London / ALL NIPPON AIRWAYS / 2018

Film

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Description

The hospitality, traditions and beauty of Japan are demonstrated in a 15-minute short film based on a true story of a travel writer’s experience. Shot in Tokyo and the local region, the character-driven film sees a married couple lose a wedding ring on holiday in rural Japan. Upon missing the last bus to the airport, a stranger’s empathy and extraordinary act of kindness immediately diffuses the couple’s stress and frustrations, rescuing them from being stranded; offering hospitality and transport, free of charge, to ensure they made their flight. The unique short film captures the generosity of the nation and showcases the picturesque scenery of the country.

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