All Nippon Airways wants to revive the dreams, emotions, and pure joy that they see missing in people today and, thus, to make ANA Japan's most familiar and beloved airline.

The balloon becomes a flying merry-go-round soaring gracefully through the sky. Its design is of a type and richness of feeling never seen before in a hot air balloon.

To create the design, images of fish, flowers, aircraft and pilots' epaulettes were printed on 360 nylon panels sewn together to create the 20-meter tall balloon and evoke the image of a dreamlike journey. Audiences enjoyed searching for the Marine Jumbo among these motifs.

In addition to coverage in newspapers, magazines and TV, blogs and children's essays included such comments as "The dream of flying","A dream come true" and "I was moved by the story of the girl who designed Marine Jumbo". The result was a multifaceted promotion that successfully reinforced ANA's image as the airline that nurtures dreams. ANA preference scores set new records. The airline was ranked No.1 among new jobseekers.