Cannes Lions
TBWA\BERLIN, Berlin / ADIDAS / 2012
Overview
Entries
Credits
Description
The miCoach technology, developed for running sports, is for the first time utilised for football in the new adizero F50. This opens up new possibilities for the collection of performance/comparison data of a player and draw individual training conclusions.Football is high-performance sport and from the very first training, every player dreams of one day making it to the top – into the national team.We made this dream come true and developed a competition with the following challenge:-In order to earn the national team jersey, every player must prove his skills.In addition, we offered the following chance:-Train with miCoach and the new adizero F50, collect data and upload them onto a platform, face the competition and make it into the training camp of the German National Team.This is not just a simple prize competition, it is also a miCoach experience, which is meant to help and motivate participants to measure, control and improve their own training and skills.
Execution
From the very first training, every football player dreams of one day making it to the top – into the national team. We make this dream come true and develop a competition with the following challenge: Train with miCoach and the new adizero F50, collect data and upload them onto a platform, face the competition and make it into the training camp of the German National Team.
Outcome
People shared not only the virtual posters but also the real ones that they found with the help of the map on the site.In only 2 weeks: - 3,279 game faces uploaded, - 104,562 people voted for the best posters, - 15,000 posters printed.
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