Cannes Lions

ADIDAS CLOTHING

FOREIGN, Stockholm / ADIDAS / 2008

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CHALLENGE: To develop a site based in the world of sport while communicating with a more fashion driven target group. The challenge was furthermore to integrate three different styles of imagery; the ATL print imagery, products on models and pure product photography.

SOLUTION: By creating a beautiful website reflecting the soft pearl CI colours and beautiful imagery created for Adidas by Stella McCartney, we offer the visitor a strong product experience with a soft and feminine approach.

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