Once Futurecraft 4D was created, we were really excited. We were keen to share not just the proof of concept and ability to scale, but also the shoe with our closest partners. As we scale up, so do our drops. Starting in April 6,2017, we gave media and influencers their own pairs at the launch, and in January 2018 we made our proof of concept available for consumers. By doing this we have raised awareness on the potential of the technology, and this year you will see these new 4D printed midsoles applied to other models based on sport specific needs. Ultimately, we will be able to customize your very own pair based off your weight, gait and sport.

Futurecraft 4D was made possible by the collaboration with Carbon, the pioneer of „Digital Light Synthesis“. A completely new way of 3D printing that uses light, oxygen and liquid resins to create the complex objects. Light triggers the solidification process but oxygen inhibits it. By using light and oxygen in tandem we’re able to create amazingly complex objects out of liquid resins. Liquid resins give you the most flexibility in material design as we can now use different materials based on needs. We realized very quickly the potential of this technology which also enables functional customization based on physiological and sports data.

Futurecraft 4D officially changes how we make products. No longer are foams the only option for midsoles. We will extend the technology into multiple categories in 2018 scaling up to 100,000 pairs by the end of the year. Our sports science team is also working towards being able to collect the right data in order to customize your very own pair. In the future, you might be able go into the store we can do a couple of tests and make you the perfect shoe. We are also planning to integrate Carbon printers in SPEEDFACTORY in Europe and USA, we will be able to get your shoes to you quicker then ever before. Futurecraft 4D is changing how we manufacture our products.