Odopod created the first Nike Skateboarding site in 2002 as an introduction to the brand. Then it was time for us to rethink the site. We wanted to make it easier for the audience to view the goods and meet the team. First, we built a shoe browser which brings the new and old colours for every shoe together. The personality and style of the team riders was a big asset. We brought them to life with interactive photographic puppets, each in its own environment and made it simpler to publish news, photos and videos of the team in action.