Human Chain, launching February 12th during the Opening Ceremony of the 2010 Winter Olympics, aims to provoke passion in athletes, compel them to keep going, and be the hero in their own game.

From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It is the language of beauty, drama, tragedy and triumph. The road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.