Equipped with the latest VR technology (goggle, sensors) and the best of adidas football cleats, you are ready to fulfill your dream: win the Champion’s League.

The final is featuring Real Madrid coached by Zinedine Zidane and Bayern Munich. Choose your side.

Pre-Game: Catapulted in the tense locker-room, Zinedine Zidane gives you a personal motivation speech, before moving to the tunnel where the UEFA anthem kicks off and increases your pressure.

Game on: The referee whistles, the game is on. You witness 3 actions and will have the chance to make a difference: 2 free-kicks and one penalty shot. You are shooting a real ball so the magic is complete.

Post-Game: Victory or defeat… It’s up to you. Celebrate your success or train for your next game.

Share the video of your performance on your social media channels.

Implementation

1. Register on the tablet (name, football skills, email, boots)

2. Real and Virtual: Try on the football cleats of your choice in real life and virtual environment

3. Put on the sensors on your shoes

4. Wear the goggle and start the experience.

5. Sharing: The experience is captured in real time and streamed on social medias

Experience duration: 3-4 minutes.

Technical set up: VR Headset connected to a PC ; 2 shin pads for each leg with 2 sensors ; 2 lighthouse basis to capture the Headset set up ; a ball ; a net to stop the ball, a grass square in-store.

Timeline

December 15th 2017 – January 28th 2018

Placement:

adidas retail store: adidas Champs Elysées Brand Center & adidas Paris Football Store.

Scale

15.12.2017-28.01.2018: National (Paris & Zidane's native region: Aix-en-Provence)

From 01.09.2018: World wide: Paris, Berlin, Milan London, Toronto, NYC, Shanghai.

Awarded at the creativity festival “Connection Paris 2018”.

Promotion of the adidas Predator in-store as well as in the game.

Site traffic during the experience (Football area): +50% vs average.

Nonstop flow in the experience zone: 3000 users in total.

In-store and brand image customer satisfaction: Net Promoter Score* +7 pts in 1 month, biggest increase ever seen.

Turning neutral consumers into brand advocates.

Most heard in-store:

“That was crazy! So realistic!”

"Zidane is talking to me!!"

“I had goose bumps!”

...and a lot of excitement and energy was shared!.

Brand visibility:

National Media coverage: TF1, M6, Eurosport // 9M+ reach

Largely shared on social media:

2M+ Reach, including posts from professional athletes and influencers.

Snapchat: Consumers' videos of the experience.

*“How likely is it that you would recommend adidas to a friend or colleague?"