Cannes Lions
ANIMAL, Stockholm / ADIDAS / 2016
Overview
Entries
Credits
Description
Ever since the Walkman hit the market back in the 80s, not much had changed when it comes to how we run to music. So we asked ourselves, what if instead of listening to music, the music would listen to you?
With that in mind, we developed Adidas go: an app that pulls your favorite music from Spotify and matches it to your pace.
Execution
The app is developed for the Iphone and uses the iPhone’s built-in sensors to measure people’s pace. It then pulls music from your Spotify profile and matches it to your pace. Creating that oh-so-special moment when a track perfectly matches your steps.
Outcome
The app was downloaded more than 50,000 times in just a couple of months.
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