This Ooqa-Ooqa was developed to communicate the launch of the new Adidas 1 Shoe.It contains 4 main stages that can be seen whenever the user interacts with the - and + buttons. Interaction can be by clicking on the photograph or by using the - and + symbols.The concept used for the Ooqa-Ooqa is similar to the one used for the website, in which the user can see the different features of this new Adidas product.

The Ooqa-Ooqa includes a video that can be viewed by clicking on 'View Ad'. This Ooqa-Ooqa has sound.