The majority of users are not aware of the products of adidas Running series, the awareness of adidas Running is much lower than competitors in China market.

The campaign objective is about enhance brand awareness and build the dynamic and interactive brand image to young generation under the annual brand slogan “here to create”

From 7/31 to 8/15, we encouraged consumers to scan the AR marker on the 3D illustration to active the AR animation and unlock the city via taylor made campaign site.

By elaborating the both online and offline engagement, consumers unblocked the city and met the unexpected experience while running which made the running more interesting.