A completely new software for mobile phones was developed, with which a customer can guide a virtual football crowd while on a phone call. Once the software is downloaded to the phone, by sending one simple SMS message, then with a touch of one of the phone buttons during the call, he could let them applaud, scream, boo!, sing etc.Didn't you always want to let a ten thousand crowd 'boo!' out a girl if she didn't want to go out with you? The sound crowd was integrated so smoothly into the call that the recipient couldn't tell the difference. That's real talk-about value.