Cannes Lions
FORK UNSTABLE MEDIA, Berlin / ADIDAS / 2005
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For the 2005 relaunch of adidas tennis, we created a dynamic interface based entirely on the movements characterising tennis, particularly the curves found in the lob of the ball before a serve, the flattened sweep of a powerful swing and the bounce and bursts of energy embodying the sport. The entire site is built around a strict dynamic grid enabling vertical and horizontal mirroring of all layout elements revealing harmonic variations of the layout in repeated visits or activity.
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