Cannes Lions

MARKET RESEARCH TOOL FOR WIRELESS ENVIRONMENT

LOGIX2 MEDIA CORPORATION, Vancouver / NIKE / 2002

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Product Adventures is a product development and market research tool adapted to the wireless environment. Our technology gathers data around product branding and analyse tendencies for a targeted audience. We work with product manufacturers giving them instant feedback on market response and lower cost to deploy a new line of product or test a product or concept before producing it. We currently deploy a new line of product or test a product or concept before producing it. We currently deploy our adventures on WAP enabled devices as well as I-Mode and PDAs for techno-driven consuemrs who wish to have an input in product development. We then calculate their incentive according to their long-term market value for each manufacturer.

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