Nike Air Force 1 25th anniversary campaign was the first mobile & screen connected promotion executed in Korea. The Objective was to announce Air Force 1’s 25th year ceremony to our target audience and make a buzz about Air Force 1. Execute interactive mobile related to screen campaign at the hottest spots for a young target audience in real time. Users connect to the screen via their personal mobiles and the winner can choose 1 of 25 Air Force 1 shoes and size. Finally the winner can get Air Force 1 shoes, of his choice, as a gift.