In order to tell the adidas story amongst deafening noise from other sponsors, we needed to take customers on an immersive journey. With Brazil synonymous with carnival and colour, our retail pop-up had to be visually disruptive. We needed to challenge the fans, leading them through a black and white labyrinth using the Brazuca ball as a hero at the point of sale.

We designed a pop-up retail space that replicated the campaign style that we created for the adidas World Cup identity, using the Brazuca ball as a hero at the point of sale.

We used minimal product alongside low lighting, maximising the space to allow shoppers to relax and enjoy the experience.

A Battlepack photo booth let customers replicate the campaign style of their football heroes and become immersed in the adidas identity.

Adidas was the most talked about brand at the tournament, reaching its €2.2 billion football sales target.