Adidas wanted to increase the relationship between staff and customers in its adidas stores. However, traditional business cards just don’t fit with the brand profile.

Each salesperson in adidas stores had customised shoelace business cards with their names, phone number and address. Therefore, after they talked their customers, they gave the cards, so the contact could continue. Eg. if the customers wanted to know if the piece they ordered had arrived.

It was a remarkable initiative that surprised all customers and was talked about in many websites, all of them praising adidas innovation.