Spikes Asia

Pegasus Turbo

MEDIAMONKS, Amsterdam / NIKE / 2018

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Background

• Situation: Nike is launching their new sneakers Pegasus Turbo.

• Brief: Create a fun game in store to let customers try on and run in those shoes.

• Objectives: Introduce the shoe to the public; allow people to experience the Zoomx technology of the sole and the optimal running experience the technology brings to runners.

Execution

• Implementation: Game details are mentioned above. We provided UX, design, animation, sound, along with development for this overall experience.

• Timeline: we started in early July and launched the experience in August.

• Placement & scale: in 6 stores in China

Similar Campaigns

12 items

1 Spikes Asia Award
Create with Air Max

AKQA, Shanghai

Create with Air Max

2021, NIKE

(opens in a new tab)