• Situation: Nike is launching their new sneakers Pegasus Turbo.

• Brief: Create a fun game in store to let customers try on and run in those shoes.

• Objectives: Introduce the shoe to the public; allow people to experience the Zoomx technology of the sole and the optimal running experience the technology brings to runners.

• Implementation: Game details are mentioned above. We provided UX, design, animation, sound, along with development for this overall experience.

• Timeline: we started in early July and launched the experience in August.

• Placement & scale: in 6 stores in China