How do you get people talking about your brand, when everyone¹s talkingabout LeBron's brand? You start with a song. The following music video foradidas introduces the world to Slim Chin, played by comedian Ken Jeong.Slim's a mogul, a merrymaker and the fastest man in North America. Here, hetakes us on a musical journey, extolling the benefits of the latest adidassneaker, how it leads to "quickishness" and how that, in turn, leads toowning a cheetah. Dwight Howard co-stars in this moving piece of musicalcinema. The video received over 2 million hits on YouTube, was quotedconstantly on ESPN's Sportscenter and the phrase, Fast Don't Lie, has becomepart of the basketball lexicon.