Adobe launching a music label generated huge promotional impact and recorded 130.000 hits. Over 50 magazines including music magazines wrote articles on Adobe Records.In addition to this, “Stimulating work music” gained much popularity and it boosted a cultural boom by capturing the hearts of art college and school students who admire top artists. Art colleges and schools even tagged it as a recommended assignment. It became a large topic to be spoken about by our target.

Compared to the previous version; Creative Suite 3, search action on the web doubled and led to an increase in sales.