Cannes Lions

Adolescent Daughter And Her Mysterious Behavior

I&S BBDO, Tokyo / KAO BRANDS / 2018

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Resesh Deodorant Power is a deodorizing spray for men. It will deodorize the smell of tobacco, barbeque and other from your business suits which you get during the meeting with business partners and client dinner.

Focusing on the daughter which they cannot ignore in order to convey the necessity of products to men in their 30s and 40s who has no interest in odor control. We depict the mysterious ecology of an adolescent daughter which fathers can sympathize with in a comical way. By bringing out the odor issue from daughter in the story, we made the target realize the necessity of odor control.

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