Spikes Asia

Resesh 360 experiencing campaign !

I&S BBDO, Tokyo / KAO BRANDS / 2016

Case Film
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Overview

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Credits

Overview

Background

To communicate the features of “Fresh flower scent fabric fresheners” and “Suit odor deodorant”, we faced some walls of stimulating the sense of smell to audience through TV commercials. So we came up with an idea to create a sensory illusion where you can feel the surroundings really close and make you become conscious of “smells”.

Execution

At the timing of TV commercial launch communicating the feature of product, we released this movie on Twitter and Facebook.

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