Cannes Lions
ARNOLD WORLDWIDE, Boston / PROGRESSIVE / 2018
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Description
Buying a home is a sign you’re turning into a real adult. But not just any adult – you’re becoming your parents. ‘Parentamorphosis’ means you pick up all their little idiosyncrasies: the rambling, the bumbling, and the passive aggressive comments. So what does that sound like in a radio campaign? Like putting Dad inside the sound booth and pressing ‘record.’
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