Cannes Lions
LEO BURNETT PUERTO RICO, Guaynabo / DIRECTV / 2009
Overview
Entries
Credits
Execution
We made people feel like Porn Stars, just like the ones they like to watch on TV. We simply placed stickers that resembled TV Screens to the mirrors of motels rooms.
Outcome
As a result of the communication activity people started to ask about adult channels. A subject that used to be taboo. During the three months in which the stickers were placed subscriptions increased in almost 2%.
Similar Campaigns
12 items