Cannes Lions
DIRECTV, El Segundo / DIRECTV / 2009
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Description
DIRECTV’s MLB Extra Innings Superfan is a package that provides subscribers the opportunity to access a cool, new way to watch baseball. The piece was designed to highlight two of Superfan's main features : MLB Game Mix Channel and the Strike Zone Channel which allow you to see the most exciting plays of the day, as they happen. The design helped to achieve the illusion of seamless moments across various playing fields, from Chicago to NYC to Detroit.
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