The objective was to help parents control the websites that their young children visit on the Internet, and talk about the new service offered by ETB (Bogota's Telecommunications Company), which is the Content Guardian for adults. We decided to address the problem in the VIRAL way. What we did was send out an email to a certain database with a special suggestive message inviting people to go to: www.quieresjugarconmigo.com (wannaplaywithme.com), the idea was for people to forward this link in the same way they forward a porno site.