Cannes Lions

INTERNET SERVICE

LEO BURNETT COLOMBIANA, Bogota / ETB / 2008

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Overview

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Overview

Description

We needed students to subscribe to the new ETB internet service with free wireless broadband modem. We installed wireless internet nearby students’ neighbourhoods. When students opened their wireless connections to look for some free internet, they found one wireless broadband from ETB that offered them a free demo of their internet service. This way they realized that they didn’t need to connect through other people’s wireless but from their own internet service with an excellent speed and a low cost. During the month of the promo, more than 13,500 people between 19 and 26 years enjoyed ETB’s broadband speed through the free demo in all the country’s main cities, and almost 26% of them decided to get connected to the internet using ETB.

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