Client´s brief: Our goal was to create a homepage unlike anybody has seen before, something extraordinary for our business that would break limits, something that reflects our general attitude.Target audience: 1. All companies with advertising budgets 2. People who work or want to work in the communication sector and who are using the web as a means of information. 3. Opinion leaders (Journalists, etc.) Marketing Objectives: Increase the visits on our homepage:From December 2002 until January 2004 we had on average 97 visits per day on our homepage. Since going on-line with our new homepage on 26th February 2004 we had an average of 1, 627 visits per day (maximum: 3, 814 visits per day).This is an increase of visits of 1578,19% from the old to the new homepage. In only 4.5 weeks we had over 53,000 visits (in all of 2003 we only had approximately 36,000 visits).