Cannes Lions

ADVERTISING AGENCY

HAPPINESS BRUSSELS, Brussels / HAPPINESS BRUSSELS / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We created Gift a Stranger: a website that allowed people to send a gift to a random person somewhere in the world, and spread a little bit of happinessThe site automatically found a random address somewhere in the world.People could then print out this address, and send their gift to this unknown person.Their gift appeared on the map, with all other gifts from people all over the world.

Outcome

- More than 700 gifts sent during Christmas.- 75,000 unique clicks on the website.- Gift a Stranger was featured on leading blogs.- More than 6,000 impressions on Twitter, Facebook & Tumblr.- Traffic on Happiness-Brussels.com increased by 200%.

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