Cannes Lions

ADVERTISING AGENCY

HERRAIZ SOTO , Barcelona / HERRAIZ SOTO & CO. / 2010

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Overview

Entries

Credits

Overview

Execution

Herraiz Soto & Co is an agency that values ideas and, thus, holds the creative process in high esteem. Nevertheless, as creative thinkers involved in a mimicry process with computers, we have also become experts at multitasking. As a result, it has become increasingly difficult for us to concentrate on a single idea, and the quality of the process suffers. That is why Herraiz Soto & Co created a minimalist tool that cuts you off from your surroundings, facilitating the flow of ideas and giving back writing its pleasure. This tool was designed as a promotional vehicle to transmit the agency's values and philosophy, and because this is a free software programme, we are favouring it going viral.

Outcome

Without having to invest a single euro in media, Ommwriter has been mentioned in more than 7,000 posts and 9,000 tweets. Herraiz Soto & Co has received several new contacts and celebrities such as Stephen Fry who have publicly discussed the programme:“@theyarnyard TY for the advice. Am d'loading @ommwriter's WP as we speak. Looks amusing. I'll try anything 2 improve the writing experience!” @Stephenfry- Actor, Author

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