Cannes Lions
OGILVYONE, Zurich / OGILVY GROUP / 2009
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The OgilvyOne employees not only have years of experience in car advertisement, they are also car fanatics. There is a term for this in German and everybody in the car manufacturing industry is familiar with it: “To have gas in one’s blood”. And that’s exactly what we illustrate for the target group: We send them four “blood samples” of OgilvyOne employees. Blood samples, which are all made of real gas.
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