Cannes Lions
STEEL TARGETS
NBC UNIVERSAL GLOBAL NETWORKS ITALIA, Rome / NBC / 2013
Overview
Entries
Credits
Overview
Execution
We then produced 10,000 branded paper targets “Do you like the action on TV, if yes, tune in on Steel as fast as a shooting bullet.”
Outcome
The targets were distributed to the most important national shooting ranges in partnership with the “Federazione Italiana Tiro Tecnico Sportivo”.
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