Cannes Lions

ADVERTISING AGENCY

W&CIE, Paris / HAVAS / 2009

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Overview

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Credits

Overview

Description

Havas wished to create a strategic annual report which integrated media and its creative work in a unique way.

Execution

A light print report (32 pages and only 50gms in total weight) that answers to only essential questions. With an invitation to visit havas.com to find out more.

Outcome

Economy- 8 tonnes of paper reduced to 250 gmsReduced carbon footprint (cheaper postage)Global budget reduced by 40%

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