Cannes Lions

ADVERTISING AGENCY

PKP PROXIMITY, Vienna / PALLA KOBLINGER_PROXIMITY / 2005

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Overview

Description

The unbelievable story: stunning historical documents have been discovered in the Vatican - schist plates and parchment flipcharts revealing that God once had briefed creatives 'Mary & Joseph' to develop an event that the target group 'mankind' would never forget.The creative response (big bang, UFOs, world is a globe..) did not meet God's expectations. In a surprising turn of events, Mary revealed that she was pregnant. Joseph went mad, but God did not seem surprised, after all, Christmas was his creation. The outcome: the biggest ideas are not of this world, but most other ideas you can expect from PK_P. Sophisticated wording with a strong emotional touch.

Outcome

This Christmas mailing had the expected effect: over 250 enthusiastic emails/telephone calls called it an "ingenious piece of work", emphasising their high regard for a very creative solution which still managed to capture the Christmas spirit.

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