The brief was to wish our clients on the occasion of Diwali. It’s the festival that also marks the new year in the Hindu Calendar.To do it in an interesting and memorable way!

When we came up with the idea of giving fresh grapes instead of French wine, it was natural and logical to base our design around wine labels.The design strategy was born out of the thinking and writing of D.I.Y.Wines or Do It Yourself Wines.

The idea travelled. Clients spoke about it to their friends and colleagues. People began talking abut the idea. Word spread. We began getting calls from clients like Budweiser, SpiceJet, Paras and Emami.